becomes the NKBA's preferred online lead provider

The two organizations have formed a strategic alliance to connect homeowners to the best contractors in their areas.

April 03, 2009

GOLDEN, CO and HACKETTSTOWN, NJ - and the National Kitchen and Bath Association (NKBA) announced today that the two organizations have formed a strategic alliance to benefit NKBA members and homeowners looking for the best contractors in their areas.
This partnership allows NKBA professionals to reach more consumers by gaining access to’s targeted lead platform. They choose specific projects and zip codes to connect with homeowners in need of their services.
“In today’s economic climate, being more efficient with marketing resources is critical,” said Craig Smith, CEO of “’s matching platform brings top-quality professionals right to the doorsteps of homeowners who are looking for someone with their skills.”
NKBA members will receive volume discounts and a waiver of’s standard enrollment fee, which is used to cover the costs of the 10-point screening. With more than five million consumer requests expected in 2009, ServiceMagic also offers the NKBA expanded consumer reach and awareness. Consumers using will gain exposure to the professionalism of NKBA members, who have benefited from the association’s leadership and educational focus for the kitchen and bath industry over the last 46 years.
“This is a win-win for homeowners and NKBA members. It is an honor to align with such a prestigious organization,” said Smith. “The NKBA shares ServiceMagic’s commitment to promoting kitchen and bathroom remodelers whose professionalism and quality not only meet, but exceed customer expectations.”
“By working with ServiceMagic, the National Kitchen & Bath Association is able to provide our members with even more value for their membership,” said NKBA CEO Don Sciolaro. “In this economy, it’s critical for professionals to increase their sales, and by taking advantage of the NKBA’s new program with ServiceMagic, NKBA members will be able to find more consumers in their local areas who are looking to remodel their kitchens and baths.”
About ServiceMagic®, Inc.
ServiceMagic®, Inc., headquartered in Golden, Colo., is the nation's leading online marketplace, connecting homeowners with prescreened and customer-rated home service professionals. Using proprietary technology to match consumer service requests with local service professionals in real time, the company addresses more than 500 different home service needs that range from simple home repairs and maintenance to complete home remodeling projects. In addition, its 58,000 home service professionals are prescreened to help consumers connect with licensed and insured home service professionals. ServiceMagic is an operating business of IAC/InterActiveCorp (NASDAQ: IACI). For more information, visit
About the National Kitchen & Bath Association
The National Kitchen & Bath Association (NKBA) is a non-profit trade association that owns the Kitchen/Bath Industry Show & Conference (K/BIS®). With over 40,000 members, the NKBA has educated and led the kitchen and bath industry for more than 45 years. The mission of the NKBA is to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide. For more information call 800-THE-NKBA (843-6522).

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