Print
EmailMarketing Across Generations
You've heard the phrases Generation X and Y tossed around in the media, but what do they actually mean? And more importantly what do they mean for remodelers?
Owens Corning recently surveyed members of Generation X (ages 23-35) and Generation Y (ages 16-22) to determine their interest in home ownership and home improvement.
"We found that Generations X and Y are very interested in home buying and home improvement, even more so than their Baby Boomer parents," says Jerry Oleshansky, vice president of marketing for Owens Corning.
Despite the common interest in home ownership, Generations X and Y desire different things for their homes. For example, Generation X respondents wanted homes that reflected their individuality, while requiring little or no maintenance. Generation Y respondents said it was important that their homes symbolize their success. The two groups also shop differently than their boomer parents. To capitalize on these growing markets, remodelers must tailor their services to meet the demands of each individual group. Some tips for reaching these new customers:
- Offer Internet-based services and information
- Use low-maintenance products
- Customize product offerings
More like this
RELATED ARTICLES
NKBA Learning Paths provide eight competency areas of continuous improvement for employees of large and small businesses.
The eight-point jump was the first time the index has been above 50 since April 2006 and represented the biggest one-month gain since August and September of 2002, when...
Search Our Buyer's Guide
Reference Library
Be a part of the annual Professional Builder Design Awards and see how well your...
Professional Remodeler’s annual Market Leaders list, which identifies the top...
With demand for custom design, remodeling, and renovations at its highest level since 2005, ...
Normandy Remodeling converts confined kitchen into sprawling galley.
Each year, the National Kitchen and Bath Association surveys its members to identify the latest...
Each year, the National Kitchen and Bath Association surveys its members to identify the latest...
