Print
EmailDial R for Remodel
Easy-to-remember phone numbers dramatically increase advertising response rates, according to a study by Michael J. Motto Advertising, Providence, N.J. The study found that radio ads with a vanity 800 number drew 14 times more calls than those with a numeric 800 number. (800) REMODEL is already taken, and Remodel.com snapped up (888) REMODEL. Terry Taylor, owner of Southbay Remodeling in Los Angeles, purchased (877) REMODEL, a national toll-free number, a year ago. "I won’t even tell you how much [I paid]," he says. For Southbay, it’s been a wise investment. "I do a lot of advertising, and the number is more often remembered than the ad," says Taylor.
Now Taylor, who only needs (877) REMODEL for the Los Angeles area, plans to lease his vanity number to interested remodelers in different regions of the United States for $100 a month. For more information, call Taylor at, what else, (877) REMODEL.
More like this
RELATED ARTICLES
It features a 9-inch outer ring that can pivot to increase spray coverage to 14.5 inches, which is 60 percent more coverage than a traditional rainshower.
An intuitive system recognizes when the duct system is restricted, and an LED light flashes to notify the installer.
The newest tile composition from Ann Sacks resembles aged mirror with its mottling and dramatic colorations, yet weaves in a textural element for a modern edge.
Search Our Buyer's Guide
Reference Library
Be a part of the annual Professional Builder Design Awards and see how well your...
Professional Remodeler’s annual Market Leaders list, which identifies the top...
With demand for custom design, remodeling, and renovations at its highest level since 2005, ...
Normandy Remodeling converts confined kitchen into sprawling galley.
Each year, the National Kitchen and Bath Association surveys its members to identify the latest...
Each year, the National Kitchen and Bath Association surveys its members to identify the latest...
