28 proven ways for remodelers to drive leads

5 tips for Search Engine Optimization

Company websites were the top new source of leads for many remodelers we talked to. The key is developing good SEO — that is, optimizing the website so potential clients are more likely to find you on Google, Bing or other search engines.

The first step to good SEO is deciding what terms you want to target. For example, a kitchen remodeler in the Dallas area might want to target “Dallas kitchen remodeling” or a specific suburb with “Grapevine kitchen remodeling.” The Google Adwords tool at adwords.google.com is a great resource to tell you how many people are searching for a particular phrase, as well as the competition for those terms.

Once you’ve done that, then you need to make sure your site has those words and phrases on it in articles, blog posts, the home page, etc. It can be a daunting task and many remodelers choose to hire a consultant to help with the process.

Targeting longer search phrases can be a way to stand out from the crowd. Finally, Google Adwords — the paid search results that show up on Google — has worked for many remodelers, especially those who are trying to build their Web presence.