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May 2009

The Corner Office: Jason Larson Stays Positive

The Lars Construction president looks at the downturn as an opportunity, not a problem

Best Practices

Trade Secrets: How a Remodeler Showed Neighbors He Cared while He Marketed His Business

This month's Trade Secrets covers a remodeler's creative marketing approach; ways to find time to give back; and clients' shift to saving green for their wallet and the earth.
Project Spotlight

Smart systems keep a high-speed, multi-company project on track

Dan and Barbara Strauss have great things to say about their Victorian house in suburban Connecticut and also about the process of remodeling it top to bottom.
Best Practices

Remodeler's Exchange: Make the Most of the Stimulus

The tax credits for energy-efficient remodels included in the recent stimulus package are getting a lot of attention. We talked to two remodelers who are using the credits to boost their businesses.

13 Ways to Get Referrals that Reward

With a sputtering economy and crashing home prices, it's not an easy time to find new remodeling clients. But it is a good time to take a back-to-basics approach to marketing and work on mining your most lucrative lead source: past clients. Here are 13 ways to get referrals that reward.
From NARI

Message from NARI: Focus on the Business to Be Had

NARI's executive vice president, Mary Busey Harris, urges remodelers to focus on promoting the industry -- and their business.
The Market

The Market: Wall St. Weighs On New York

With Wall Street and the banking industry getting hit hard since last fall, even the normally recession-resistant New York market is feeling pain during this downturn.

Elevated Deck Raises Standards of Remodeled Home

Remodelers reinvent the back end of a home in Atlanta  and include an elevated deck that raises standards

Composite, cPVC Decking Gaining Market Share

Wood-plastic composites are chipping away at pressure-treated lumber's lead as the primary material used in decking, U.S. Department of Commerce research shows.

Luxury Outdoor Living Still in Demand

Outdoor living spaces are one pleasure homeowners are not willing to give up during the economic downturn, and they're turning to home builders and remodelers for the perfect outdoor living space.
On Sales and Marketing

How to Negotiate With the Savvy Buyer

Remodeler Allison Perry Iantosca learned a few things about negotiating the hard way. She shares her insight.
The Professional Remodeler

Create Your Own Remodeling Success

Bruce Case details what makes a remodeler succeed
On Leadership

Take a Break to Focus on What's Important

The beginning of summer means change for remodelers and not just school kids, says Doug Dwyer
From the Editor

Editorial: This downturn is different

Professional Remodeler's Editorial Director Paul Deffenbaugh reflects on why this downturn's not as bad as others
Innovations

The Green Room: Remodeler's Whole-Systems Approach Includes Solar Power

Remodeler Millard Blakey of WreckCreations' is known for his whole-systemps approach, and it includes using solar power.
 

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