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June 2006

Sales Strategies

Five ways to increase your market share -- you can start today

Solutions

Fitting the Bill

An estimate came in at more than double what the client had planned — but, in the end, reworked the project to fit a price range they could afford. By itemizing the estimate and broadening design and finish choices, the clients were able to pick and choose priorities and make other adjustments to bring the project within budget.
Best Practices

To Tour or Not to Tour?

What better way to showcase your work and market to future clients than to let them visit some of your success stories. Home tours can accomplish that and more.
Innovations

Not Your Average Deck

Here are some products that can be used for trendy outdoor living spaces.
Solutions

Escape the Blues

Anderson-Moore Builders was enlisted to turn an outdated bathroom into a tranquil retreat. The client gave the designer and builder creative control over the project.
Letters

Letters to the Editor

Readers write in on Going Green, Good Marketing, Aging in Place and how print an article from housingzone.com.
Innovations

Clearing the Air

Brindley Byrd, CGR, CAPS, founder and president of Qx2 Incorporated in Lansing, has turned a profitable remodeling business into a consulting and training firm that specializes in teaching dust control and safe work practices to other remodelers.
5-Minute Update

CAPS Program Flying High

The CAPS program is designed to teach strategies and techniques for designing and building aesthetically enriching, barrier-free living environments.
Editor's Letter

Clientmares

Professional Remodeler Editor-In-Chief Michal Morris reminds remodelers about the importance of maintaining a reputation and good relationships with customers.
Innovations

Special Report: 2006 Bath Design Trends

Today's bathroom designs incorporate amenities much like those people find in spas, remodelers say, and their clients want bathrooms allowing them to relish and not rush.
Solutions

A Doctor in the House

Much like a doctor diagnosing a patient's illness, remodeler Michael Lotesto makes house calls ready to treat a home. His specialty: energy-efficiency and building performance. First, he listens to the owner to find out the house's symptoms and runs tests to diagnose the problems. Then he treats the home and even performs a follow-up checkup.
Best Practices

Selling is About Being Prepared

It's difficult to build your business by being the low bid on every project.  With some homework and preparation you can more accurately price your services.
 

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