Professional Remodeler

Professional Builder's Internet Usage Study 2002

Research Objectives:
To determine the importance, potential importance and usage of the Internet in the residential construction industry.

Professional Builder's Internet Usage Study 2002
$1,000.00

Methodology:
In May 2002, questionnaires were mailed by Professional Builder magazine to a randomly selected sample of 5,000 readers.

A total of 419 usable surveys were returned for an overall response rate of 8.4%. A quarter was used as a response incentive.

TABLE OF CONTENTS

Respondent Profile

Summary of Findings

• Frequency Internet is used for business reasons
  
• Time spent on the Internet & how the Internet is accessed
  
• Time of day Internet is used
  
• Percent purchasing on the Internet
  
• Items purchased on the Internet
  
• Items that might be purchased on the Internet
  
• Items that would never be purchased on the Internet
  
• Ways Internet is used for business purposes
  
• Types of web sites accessed
  
• Value of the Internet as a tool for business & in the next 3 years
  
• Advantages/disadvantages of using the Internet for business
  
• How web sites are found
  
• Reasons for returning to web sites
  
• Frequency builders visit web sites when seeing ads in B-to-B magazines that interest them
  
• Ways the web has affected builders' business
  
• Types of information that are difficult to get on a web site
  
• Percent having Internet connection at construction sites
  
• Company web sites
  
• Who built company web site
  
• Items promoted on company web site
  
• Frequency company web sites are updated
  
• Types of information builders would pay for on-line
  
• Functions being done on company computers
  
• Usage of hand held computers/wireless communication
  
• Interest in taking on-line education courses