Professional Remodeler's 2002 Home Remodeling Study

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Professional Remodeler's 2002 Home Remodeling Study
$2,950.00

PURPOSE
The purpose of this study was to identify kinds of projects consumers are doing, what they are spending and their perception of the remodeling experience.

METHODOLOGY
Phase I - Screener
In January 2002, a "Multicard" screening questionnaire was conducted among a nationally representative panel of 40,000 households maintained by National Family Opinion and previously selected to conform to the latest available U.S. Census data for the nine geographical divisions; and within each division by market size, age of head of household, annual household income and household size.

This screening questionnaire identified people who reported they had completed a home remodeling project by a professional contractor in the last 12 months. It also identified people who intend to have a home remodeling project done by a professional contractor in the next 12 months.

Phase II - Follow-up Study
On April 12, 2002 a detailed questionnaire was mailed to 1,500 of these households. A total of 1,163 questionnaires were returned, and of these, 819 were from households that said they had completed or planned to complete a home remodeling project by a professional contractor, yielding a 54.6% rate of response.

TABLE OF CONTENTS

Demographics

Summary of Findings

• Reasons for remodeling
  
• Average market value of home (before & after remodel)
  
• Average square feet of home (before & after remodel)
  
• Where consumers get remodeling ideas
  
• Financing remodeling project
  
• Professional contractors/remodelers
      How they are found
      Important factors
      Types hired
      Services provided
      Satisfaction with remodeling experience
  
• Project types & costs
  
• Kitchen remodeling
  
• Bathroom remodeling
  
• Room addition(s)