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  Daniel Andersen talks about his work and the importance of getting inside the customer’s head and heart.
• Going Forward, It’s All About Market Share for Homebuilders
  While increasing revenues and profits are the gold standard in measuring business success, depressed home sales means that builders need to look at new metrics of performance. In addition to revenue, customer satisfaction and profitability, builders need to pay closer attention to market share.
• Managing Customer Expectations
  Do your customers always get what they want? Are they delighted with the finished project? Are they happy to recommend you? If they're not, this is a must read that will help you manage those expectations.
• 100th Verifier Accredited for National Green Building Certification
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• Why It Pays for Homebuilders to Work With Their Toughest Customers
  Homebuilders should address tough customer issues before they turn into PR nightmares.
• What is a Raving Fan?
  Create a common language for everyone in your company, so that everyone can understand what "raving fans" are, and how important they are to your business.
• Trade Secrets
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• Know Your Customer’s Critical Path to Buying
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• Trade Secrets
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• Survey: Majority of Landscape Architecture Firms Still Busy
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• How to Get the Survey Right
  Avid Ratings Co. CEO Paul Cardis offers tips for hiring a survey company that uses noninvasive tactics to generate meaningful homebuyer feedback.
• Time to Get Back to Basics
  A single theme emerged during our spring Editorial Advisory Board conference call, which we use to share ideas for future articles based on what our board members are experiencing in their businesses. This is the perfect time for remodelers to focus on getting back to sound business fundamentals.
• Custom-Home Builders: Nip Client Misconceptions in the Bud
  Homebuilders can create stronger relationships with their homebuyers by dispelling misconceptions early on and clearly spelling out what they should and should not expect.
• The Push for Greener Home Remodeling
  Green remodeling practices have become more popular as homeowners cope with ever-increasing energy costs, health concerns and diminishing natural resources.

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