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• Nominations Open for NAHB 50+ Housing Awards
  The 50+ Housing Awards honor excellence in building, design and marketing of housing for boomers and beyond. Nominations are open now, up to December 5, 2008.
• How to Improve Green Home Sales
  Sara Lamia, MCSP, president of Building Coach, points out the important things you should do when selling a green home.
• J.D. Power Releases 2008 Customer Satisfaction Results
  Overall customer satisfaction with home builders improves significantly in 2008, despite daunting economic challenges and surplus inventory levels in the industry.
• Green design and construction lead the way to customer delight
  Home builders that have embraced green construction will be in the best position to reap the most sales in the new market.
• Are Your Newly Hired Sales Agents Really Ready to Sell Your Homes?
  Prepare your new sales agents to sell your homebuilding company’s homes well.
• Ability to Interpret Homebuyer’s Vision is Key to Unique Outdoor Living Spaces
  Daniel Andersen talks about his work and the importance of getting inside the customer’s head and heart.
• The High-Performance Home Pitch
  Find out how homebuilder sales teams can make the energy-efficient pitch more appealing to potential buyers.
• Balance: The Key to the Sales and Marketing Budgeting Process
  Sales and marketing don't always go hand in hand. How does a remodeler balance the two when it comes to budget?
• It's Time to Reinvent Your Sales Process
  New home sales consultant Rick Heaston takes a look at the sales process from the customers' perspective
• Going Forward, It’s All About Market Share for Homebuilders
  While increasing revenues and profits are the gold standard in measuring business success, depressed home sales means that builders need to look at new metrics of performance. In addition to revenue, customer satisfaction and profitability, builders need to pay closer attention to market share.
• Home auctions rid homebuilders of inventory fast
  One builder offers tips to running a successful home auction.
• Homebuilders’ Traditional Sales Methods Need Retooling
  Most homebuilders’ sales methods are outdated. It’s time for a change.
• Homebuilders, learn to sell your services
  Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
• Marketing Dollars that Work for the Community
  Grassroots marketing is a way organizations can get exposure for their remodeling company by being active in their community by giving of their time, treasure and resources. This involves the conscious effort of an organization and can lead to stronger relationships within the company and the community.
• Trade Secrets
  Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.

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