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• Recognizing Green Efforts in Remodeling
  Trade secrets from the remodeling industry
• It's time to evaluate your remodeling firm's game plan
  Remodelers invest in marketing and relationships to boost sales
• Stay the course with your marketing plan
  Before the end of the year, write a disciplined and actioinable marketing plan for your remodeling firm
• Remodeler builds business with podcasts
  Home improvement radio shows are an effective way for remodelers to market to new customers; using your Web site to partner with a TV station; offering "green" workshops
• Trade Secrets
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• Balance: The Key to the Sales and Marketing Budgeting Process
  Sales and marketing don't always go hand in hand. How does a remodeler balance the two when it comes to budget?
• Trade Secrets
  Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.
• The Value of E-Marketing
  Editor's Note: In keeping with the electronic topic of this article, all interviews were conducted via e-mail and all images collected electronically. More remodelers than ever are increasing their online presence and using technology to improve their brand awareness, keep in contact with past clients and reach out to new prospects early on in the buying process.
• Marketing Identity Crisis: Be Consistent
  Remodelers need to be consistent in their branding and marketing to gain trust from their clients.
• Overcome Your Networking Fears
  Networking is the key to visibility and increasing your circle of friends
• Is Your Remodeling Firm Recession-Proof?
  What are the advantages and disadvantages of running a specialty or full-service remodeling company during a market slowdown? How does that affect your approach to marketing, sales and financing?
• Trade Secrets
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• Tailor Your Marketing to Your Needs
  As you know, marketing is a key component of any successful remodeling business. The key to effective marketing is identifying which marketing activities best support your business.
• Marketing in a Down Cycle: Back to Basics
  It's time for planning, setting up annual goals and evaluating your performance from the previous year. With the real-estate industry being as slow as it is and the fact it's nearly impossible to sell a home for top dollar unless it's in pristine condition, the remodeling industry benefits.
• Sales Training: The Best Move I Ever Made
  Learn which sales strategy works best for you in the remodeling market.

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