Related Articles

• Iris Harrell Stepping Back
  Many remodelers don’t have a succession plan in place. Iris Harrell was no different. What happens to your remodeling company if something happens to you?
• Historic Remodel
  Allegro Builders restores a once-grand 1910 home that had been seemingly ruined by years of neglect and abuse as it went from owner to owner before ending up as a halfway house for the homeless.
• 3 Strategies for Positioning Your Remodeling Firm
  Professional Remodeler Columnist Doug Dwyer gives insight to three strategic areas of focus that create value for your customers. And remodelers know that satisfied customers often lead to their next job. These are the strategies.
• Making the Tough Decisions on Layoffs
  It's a position no remodeler wants to be in, but with a slipping economy and work dropping off, many owners are having to make the tough decision to lay off employees.
• Trade Secrets
  Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.
• Brand Pickell
  Orren Pickell is a remodeler. He's a custom builder. He's a businessman. But perhaps most importantly, he's a brand. Talk to high-end homeowners in Illinois, Michigan or southern Wisconsin and they'll know the name Orren Pickell. Whether it's remodeling or custom homes, the name Orren Pickell carries a meaning beyond what most contractors ever achieve.
• Stormy Forecast
  While 2007 had its rough moments, 2008 seems to be the year that the housing downturn really hit remodeling. Fundamentally, the remodeling industry follows the trends of homebuilding. While the troughs are not as deep and the peaks not as high, new construction is a good predictor of remodeling activity.
• Weather Beater
  After putting up with a leaky deck for 10 years, Mick Roberts wanted the problem to end. Permanently. He hired Emerald Contractors, a remodeler in Tarpon Springs, Fla., to do the job.
• Wild and Wonderful Basement Remodel
  A focal point wet bar, distinctive coffered ceilings and safari-themed finishes incorporated into the design for the remodeled basement in this Centennial, Colo. residence provide the family with an adventurous entertaining area.
• Marketing Dollars that Work for the Community
  Grassroots marketing is a way organizations can get exposure for their remodeling company by being active in their community by giving of their time, treasure and resources. This involves the conscious effort of an organization and can lead to stronger relationships within the company and the community.
• Lead Paint Lowdown
  New lead paint regulations are set to take effect in 2010, and remodelers who work in pre-1978 buildings will face some major changes in the way they remodel some homes and businesses. Professional Remodeler talked to Matt Watkins, an environmental policy analyst with NAHB, about the new rule.
• Growth Culture
  Without the right people and the right culture, a remodeling company can't expect to have long-term success.
• Uncharted Waters
  Maybe your company has saturated the local community. A second location can be a great way to increase business.
• Marketing Identity Crisis: Be Consistent
  Remodelers need to be consistent in their branding and marketing to gain trust from their clients.
• Corner Office: Larry Judson of K-Designers
  A short-term partnership in a remodeling company ends up becoming one of the largest exterior remodeling companies, K-Designers, in the country.

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