Related Articles

• Marketing Dollars that Work for the Community
  Grassroots marketing is a way organizations can get exposure for their remodeling company by being active in their community by giving of their time, treasure and resources. This involves the conscious effort of an organization and can lead to stronger relationships within the company and the community.
• Constructive Communication
  To achieve excellence within our remodeling companies' cultures, leaders must work hard at keeping healthy relationships. Our communication skills must be a strength, not a weakness.
• Choose Profit Over Volume
  Next year looks like it could be one of the most difficult the remodeling industry has endured in more than a quarter of a century. Nearly everyone we've talked to — even the company owners who are not struggling to reach their 2008 volume goal — have confirmed that converting leads to sales has becoming exceedingly difficult, and it's eating away at profit margin.
• Trade Secrets
  Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.
• Why SWOT is Important for Your Business
  Giving everyone who works in and with your remodeling business a clear sense of what the enterprise is about is one of the over-arching purposes of preparing a business plan. That is why the business' vision, mission and core values are so important. With this foundation in place it is easier to look forward, trying to see what the future holds for the company.
• Managing Customer Expectations
  Do your customers always get what they want? Are they delighted with the finished project? Are they happy to recommend you? If they're not, this is a must read that will help you manage those expectations.
• Brand Pickell
  Orren Pickell is a remodeler. He's a custom builder. He's a businessman. But perhaps most importantly, he's a brand. Talk to high-end homeowners in Illinois, Michigan or southern Wisconsin and they'll know the name Orren Pickell. Whether it's remodeling or custom homes, the name Orren Pickell carries a meaning beyond what most contractors ever achieve.
• You Don't Exist Without 'E'
  Understanding the value of having an online presence.
• How to Sell Generated Leads
  Remodelers need to learn how to generate media-produced leads.
• Trade Secrets
  Team-building activities from Blue Canyon Construction in Washington state; Sage Homebuilders in St. Louis explains co-opetition and Feldco wins the Torch Award for Marketplace Ethics.
• Growth Culture
  Without the right people and the right culture, a remodeling company can't expect to have long-term success.
• Building A Strong Foundation
  The business of remodeling is full of storms. Where do you turn to relieve the stress that builds up from running your business?
• Taking Over Botched Jobs
  What happens to botched jobs? Who comes in to clean up someone else's mistakes? How do you charge for a job that's already been paid for? These are some of the questions that will be answered in this discussion.
• The Value of E-Marketing
  Editor's Note: In keeping with the electronic topic of this article, all interviews were conducted via e-mail and all images collected electronically. More remodelers than ever are increasing their online presence and using technology to improve their brand awareness, keep in contact with past clients and reach out to new prospects early on in the buying process.
• Marketing Identity Crisis: Be Consistent
  Remodelers need to be consistent in their branding and marketing to gain trust from their clients.

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