Related Articles

• Overcome Your Networking Fears
  Networking is the key to visibility and increasing your circle of friends
• Is Your Remodeling Firm Recession-Proof?
  What are the advantages and disadvantages of running a specialty or full-service remodeling company during a market slowdown? How does that affect your approach to marketing, sales and financing?
• Trade Secrets
  Trade secrets from the remodeling industry
• Tailor Your Marketing to Your Needs
  As you know, marketing is a key component of any successful remodeling business. The key to effective marketing is identifying which marketing activities best support your business.
• Marketing in a Down Cycle: Back to Basics
  It's time for planning, setting up annual goals and evaluating your performance from the previous year. With the real-estate industry being as slow as it is and the fact it's nearly impossible to sell a home for top dollar unless it's in pristine condition, the remodeling industry benefits.
• Sales Training: The Best Move I Ever Made
  Learn which sales strategy works best for you in the remodeling market.
• Remodeler Sales Strategies in a Down Market
  With the housing market in the midst of an extended down cycle, it's a good time to evaluate the way you do things within your company. With leads and sales down in the remodeling industry, you may want to consider altering your sales strategies to make sure the company survives.
• Who is Your Next Customer?
  Merillat interviews consumers to reveal key insights into homeowners' attitudes and decision-making processes. Information can be valuable to remodeling firms in formulating their sales and marketing strategies.
• Generation X: The new driving force behind the remodeling market
  With their higher spending habits, the members of Generation X are poised to become the largest portion of the remodeling market by 2015. Remodelers can learn ways to reach this very different age group as baby boomers age and slow their spending.
• Growth Market
  Last year was a good one for remodelers, as Professional Remodeler's Business Results Survey found the highest average volume and profits in the survey's history. The average company in our exclusive industry survey has now been in business for 19 years, has 20 employees and has an annual installed volume of $4.
• Fine-Tune Your Marketing Plan
  Your strategic marketing plan begins with becoming very clear about what you are selling and what your unique selling proposition (USP) is. To have a successful business, you will need to put a marketing plan in place to generate quality leads to achieve your budgeted sales revenue, gross profit margin, the salary you desire and net profit.
• How to Improve Your Web Site
  Terri King, Co-Owner, Blue Canyon Construction Located in Seattle, Blue Canyon Construction is a remodeling firm and custom home builder. In business since 1992, most projects are in the Seattle and Puget Sound region. King's husband, Rick, who has been in the business since 1976, serves in sales and manages the field.
• Protecting Your Backlog
  With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no builder is immune from cancellations, builders and sales agents can use several strategies to minimize cancelled customers.
• High-Performance Education
  With energy prices on the rise, buyers are increasingly attracted to the notion of high-performance homes. Find out what you need to know in order to connect to your customers' deep desire for energy efficiency.
• Marketing Masters
  In this second installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing local market share, we illustrate the ways one company, DesignLine Remodelers Inc. of Richmond, Va., has created a detailed marketing strategy based on a well-defined client profile, clear sales goals and quality materials. 

« Previous    Next »