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From The Desk Of ...

Mike Morris
As Editor in Chief of Professional Remodeler, I am constantly receiving great information about trends, news and innovative ideas of interest to all remodelers. My blog will allow me to share with you more than we can possibly fit into the monthly magazine and more regularly than in print, too. I welcome your responses to and comments about these posts. Let the fun begin!

Tuesday, April 8, 2008

Opportunistic Marketing

Apr 8 2008 2:56PM | Permalink | Email this | Comments (0) |
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If you're one of many remodelers who has seen the well of leads drying up due to the real estate market slowdown, take a look at this video clip (click on the white arrow in the video image below). Adjusting your business plan for fewer and smaller projects in 2008 is one way to adjust to these market conditions, but why not use the opportunity to sell the benefits of remodeling over moving, too? Many consumers who were in the market for buying a new or upgraded home are now more open than ever to the idea of remaining in their current home and remodeling.


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