Nov 5 2007 12:32PM | Permalink | Email this | Comments (0) |
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Direct mail continues to be an effective way to market, especially to a targeted audience. Interestingly, it can be especially useful for reaching Generation X and Echo Boomers, as we talked about in our article on Xers earlier this year. 

The reason is pretty simple: we Xers get a lot less paper mail than we do e-mail. If I disregard magazines and Netflix mailers, I oftentimes get only a few pieces of mail a day, so I notice every piece of marketing that comes my way. On the other hand, dozens of unread e-mail messages end up in my trash bin every day. Plus, the prevalance of filters and junk mail folders has made it very difficult to get even legitimate marketing into somebody's inbox.

This column from Kiplinger.com offers some advice on getting your direct mail noticed. Not every idea applies to remodelers, but some good tips there.