Oct 15 2007 12:30PM | Permalink | Email this | Comments (1) |
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I spent last week at the Remodeling Show and NARI fall board meetings in Las Vegas and the biggest trend among exhibitors was definitely "green." Every company I visited wanted to talk about how green its products were.

Not that anyone can agree on what's green. You've got all the vinyl products companies that told me, "We don't use any wood, so we're green!" or the wood product companies that said, "We don't use any of those nasty petroleum products, so we're green!"
 
Manufacturers have clearly decided they need to market themselves as green to remodelers and consumers, and frankly, you can spin anything as green. ("People are a renewable resource, so our new composite decking made with Soylent Green is green!")

A final thought on this: Came back from the show to find several boxes from a fiber cement manufacturer in our mail cube, promoting its new factory that the company says produces no waste. On the box, it says "In this box is the amount of waste produced at the new plant."

That's right ... the company sent out who knows how many empty boxes to tell us how environmentally friendly it is. 

To quote the great philosopher Charlie Brown: "ARGH!!!"