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Jonathan Sweet - Remodeling Notes


Jay Sweet
As senior editor of Professional Remodeler, a lot of information crosses my desk. This blog will be a chance to share some of that with you, with an immediacy not possible with a monthly magazine. It's also your chance to tell me what you think about what I have to say. Whether you agree or disagree, I hope you won't be shy.

Tuesday, May 27, 2008

Top 10 Reasons not to increase your marketing budget

May 27 2008 7:58AM | Permalink | Email this | Comments (0) |
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A lot of people are wasting your time telling you to market more when your sales are down. Here are the top 10 reasons not to spend any more money on marketing.

  1. You're trying to qualify for non-profit status
  2. You've heard about those clients from hell and, really, who wants those headaches?
  3. If you don't have any employees, they can't whine about getting raises
  4. You don't need to hire an accountant to add zeros
  5. You're trying to preserve your noon to 4 nap time
  6. If people start calling your cell phone, then you have to answer it and find a new paperweight
  7. If you talk to much on your landline you'll get one of those annoying cricks in your neck
  8. You were planning on working on your tan this summer
  9. You prefer the Zen-like tranquility of an empty office
  10. You're thisclose to beating "Scrappy75" in online Texas Hold 'Em

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