Sep 3 2008 9:47AM | Permalink | Email this | Comments (0) |
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Coming up in our October Green issue, we'll have the full results of our annual Green Remodeling survey, but I wanted to share some of it with you now.

There's still a sizable group that thinks green remodeling is a fad -- 20 percent of remodelers to be exact. That's about the same as last year, so not much has changed. But that's not my favorite stat out of the study. We also asked companies if they market themselves as green. Of those that do, 11 percent say they think green is a fad.

In other words, they don't buy it, but they're willing to sell it. In a way, this makes sense. It's no different than selling granite countertops because people want them ... you don't have to like them to install or spec them.

This brings up an important point. Even if you don't buy the green hype, you'd have to be stupid to not be offering it to your clients now from a business standpoint. Personally, I think more energy efficiency, better indoor air quality, less waste, etc., are good things. If that doesn't work for you, focus on the other kind of green.

 orIt's all good!