Talk Back
Post a CommentRelated Articles
- Harvard: Long-term Growth Ahead for Remodeling Market
- Green Remodeling is a Bottom-Line Decision
- 1910 Bungalow Becomes Green Remodeling Showcase
- NAHB Chair Joe Robson Blasts Obama Proposal to Reduce Mortgage Interest Deduction
- Tax Credits Boost Incentive For Greening American Homes
[View All]
HousingZone Most Popular Stories
- Home Mortgage Rates Set to Move Higher Next Spring
- Tax Credit Extension to Give Housing Recovery a Boost
- Design Challenge Winners Tackle the Multigenerational Household
- The Energetic Discipline Behind Professional Builder's Builder of the Year
- What remodelers need to know about the new lead paint rules
- Remodelers Tighten Up Labor Costs to Stay Afloat
- Use abandoned phone numbers to boost remodeling business
- What Today's First-Time Buyers Want in a New Home
- 100 Best New Products 2009
- Remodeling market down, but remodelers expect recovery
The Market: Early Signs of Recovery in Bay Area
San Francisco Bay Area remodeling market has split success
By Jonathan Sweet, Senior Editor
June 1, 2009
Professional Remodeler
|
It's almost a tale of two markets in the San Francisco Bay Area.
Closer to the city, home sales continue to drop, down 20 to 30 percent from a year ago, but in outlying areas sales are up by as much as 100 percent from a year ago, according to DataQuick. Much of that sales increase in the outlying areas has been driven by foreclosures, which are pushing prices down by close to 50 percent in some suburbs.
![]() |
| Home sales have started to rebound in the far suburbs of the Bay Area, as rising foreclosures bring people back into the market. |
"Even though people have equity, they know their homes aren't worth as much," says Michael McCutcheon, president of McCutcheon Construction in Berkeley, Calif. "Right where I am, the houses have declined 5 or 10 percent, but a 15 to 30-minute drive will bring you to places where the houses are off 30 to 50 percent."
The biggest issue is confidence, says Iris Harrell, CEO of Harrell Remodeling in Mountain View, Calif. People are worried about declining home prices, but more importantly they are concerned about their jobs, she says. Homeowners are holding off on all but the most necessary projects as they wait for positive signs from the economy.
| “We’re seeing a lot of maintenance and repair work. There has to be a compelling reason for people to go ahead and start [a project] now.” — Iris Harrell |
That said, both Harrell and McCutcheon see reasons for optimism in the market. In the liberal-leaning Bay Area, there's a renewed sense of enthusiasm since President Obama was elected, McCutcheon notices. Lead activity has also started to pick up, Harrell says, as homeowners start to feel that the worst may have passed.
"The feeling of panic and things continuing to go down, I think that's over," she says. "I think the bottom has definitely been hit."
| Specialty | Installed volume | |
| American Home Renewal | Exterior remodeler | $14 million |
| Harrell Remodeling | Design/build remodeler | $11,039,000 |
| McCutcheon Construction | Design/build remodeler | $6,452,645 |
| Schiller Construction | Design/build remodeler | $4,070,530 |
| Creative Spaces | Full-service remodeler | $2.5 million |
| *The 2009 Market Leaders list will appear in the October issue. | ||
|
© 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.










Digg This
