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Remodelers Find it Difficult to Sell Green Remodeling Projects
Today's economy makes it difficult to establish a brand as a green remodeler
Michael R. Morris, Editor in Chief
March 1, 2009
Professional Remodeler
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What does this say about the American consumer? Seems to me they’re fickle windsocks, swayed by the evening news and the balance in their checking account.
Which makes it pretty darn difficult to establish a brand as a green remodeler, especially in today’s economy. Most of you are finding that it’s tougher to sell any remodeling projects in this economy. But when it comes to green, it’s even more difficult because many consumers are under the impression that a green remodel costs much more than a “standard” remodel.
Even Dennis Allen (see Green Remodeling) and Tom Kelly (see The Market), two of our industry’s most established and well-branded green remodelers, are finding it difficult to sell green in this economy. And they operate in markets that embrace green like few others in the country.
As we found in this month’s cover story, the biggest differentiator green provides a remodeling firm right now is the energy-efficiency story. But that’s only if you can convince the client that the payback time is worth the wait.
Contact me at michael.morris@reedbusiness.com or 630/288-8057
© 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.