Green Marketing from Professional Remodeler's 2008 Remodeler of the Year

Marketing to the environmentally conscious consumer in the Pacific Northwest is like trying to perform a magic show in front of an audience of magicians. With every company seemingly touting its green products and services, even an organization with as strong a green reputation as Neil Kelly Co.'s needs to make its message as relevant and genuine as possible. (Click here for more on the firm's marketing strategy.)

Kelly's greatest challenge is conveying this message in a compelling and effective way to the savvy and increasingly skeptical homeowner in the Portland, Eugene and Bend, Ore., markets it serves. We think they've succeeded.