Little Knobs, Big Impact

Marjie O'Connor, Senior Editor
September 1, 2001
Professional Remodeler

Today’s decorative hardware makes a significant contribution to the distinctive look of a kitchen or bathroom. And homeowners are very aware of its impact, judging from the increased interest in knobs and pulls.

Marla Richardson, showroom manager of Community Home Supply in Chicago, has seen an interest in varying knob designs even within the same kitchen: Customers are choosing one style for the island, which is usually done in an accent color, and another for the rest of the cabinets.

"People know that if they get tired of the look in five years, they can replace the knobs for a whole new look," she says. "Right now satin nickel and stainless steel are still very hot, and antique brass is making inroads."

Atlas Homewares, a decorative hardware company in Glendale, Calif., expects a 40% increase in sales in 2001 over last year. Adrienne Morea, owner of Atlas and its only designer, says the extra punch hardware adds to a room appeals to women, who are usually the decision-makers for this kind of product. "Women are generally the ones with the eye for detail," she says. "We design for women who see details as one of the least expensive ways to update a look."

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