| Sell It |
Whether they call it a discount, a deal or an incentive, many home builders are reducing their prices. But don't let the tactic backfire on you.
One of the consequences of low traffic and slow sales is the additional downtime most new-home sales professionals face. It's a perfect time to redefine the sales job description, says John Rymer of New Home Knowledge.
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| Number Crunch |
Professional Builder's Number Crunch brings home buidlers fun industry facts.
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Zweig Letter Announces 2009 Hot Firm List, which Names Fastest-growing Architecture, Engineering, and Environmental Firms
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| Run It |
Successful home builders recognize the importance of customer loyalty in generating sales. Few, however, realize just how significant employee loyalty is in achieving those same goals. Paul Cardis of Avid Ratings relates this to customer satisfaction.
Construction managers have to be vigilant with time, money, education and attitude. Here are tips and tricks to keep sites humming.
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| Design It |
We spotlight the Best of 50+ Housing Awards gold winners, whose new ideas raise the bar of universal design. If you don’t plan, universal design can be boring and dowdy. But in the 50+ Housing Awards, it’s quite the opposite. This year’s program drew projects that pushed the boundaries and challenged the concept of universal design and aging-in-place.
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| Perspective |
Professional Builder Editorial Director Paul Deffenbaugh tells his colleagues to prepare themselves for a drastically different model of home building once the economy recovers.
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