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March 2008

How to develop successful homeowner associations

Best practices for setting up community association that succeed are identified

Design It

2008 Nationals: The Judges

The judges for the 2008 National Sales and Marketing Awards.

2008 Nationals: Gold Winners Not Featured

These gold award recipients were not featured in the March 2008 issue of Professional Builder.

2008 Nationals: Thinking Inside The Box

Milesbrand in Denver, Colo., received a gold award at the 2008 National Sales and Marketing Awards.

2008 Nationals: The Industry Fights Back

The Northeast Builders Association and Renaissance Creative received a gold award at the 2008 National Sales and Marketing Awards.

2008 Nationals: Striking in Black and White

Davies Smith Developments and G. Ryan Design, both in Toronto, Canada, received a gold award at the 2008 National Sales and Marketing Awards.

2008 Nationals: A Small Space Magnified By Design

Kargil Development's XO Condominiums in Chicago, Ill. received a gold award at the 2008 National Sales and Marketing Awards.

2008 Nationals: Rustic Charm Goes Contemporary

CSE at Promontory's Trappers Camp in Park City, Utah received a gold award at the 2008 National Sales and Marketing Awards

2008 Nationals: Making the Basic Box Beautiful

The Lakes at Annecy by Trend Homes of Arizona (Gilbert, Ariz.) received a gold award at the 2008 National Sales and Marketing awards.

2008 Nationals: East Coast Dresses West Coast for Success

The Silverton by Toll Brothers in Aurora, Colo. received a gold award at the 2008 Nationals Sales and Marketing Awards.

2008 Nationals: Veer Off the Path to Success

Vulcan Real Estate's Veer in Seattle, Wash. won a gold award at the 2008 National Sales and Marketing Awards.

2008 Nationals: You Never Get a Second Chance To Make A First Impression

John Laing/Village Homes' Southshore community received a gold award at the 2008 National Sales and Marketing Awards.
Run It

Homebuilders Can Benefit From Guerrilla Marketing

As builders vie for a piece of a shrinking pie, the old forms of marketing are less effective. Guerrilla marketing tactics — originally designed for small entrepreneurs with limited resources —are now being used by some of the largest firms.
Perspective

A New Future

Are the fundamentals of home building changing? The drivers might tell us. Editorial Director Paul Deffenbaugh is watching seven areas that could cause the home building industry to undergo an epic change.
Run It

The election and homebuilding

Does one party fit homebuilders more than the other?
Sell It

How to develop successful homeowner associations

Builders with communities that have homeowner associations face unique challenges and risks. Here are best practices and resources for home builders who are looking to set up community associations that succeed.
Design It

2008 National Sales and Marketing Award Winners

Now in its 27th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and associates; and sales and marketing councils.


Sell It

Point/Counterpoint: Are Model Homes Necessary?

New home marketing guru Stan Kates debates Professional Builder columnist and marketing consultant John Rymer on the question of whether Web-based marketing and sales can replace elaborate model home presentations and on-site sales staffs. 
Run It

Will High-Priced Homes Lead A Housing Recovery?

Despite a huge downturn in most housing markets, the high end of the pricing spectrum has not suffered nearly as much. If the general economy remains robust, demand for high-priced homes may be building, leading to the hope that luxury homes could lead recovery.

Anatomy of a Best Practice

Learn to develop a best practice with Professional Builder and Michael Dickens.
Number Crunch

Number Crunch: March 2008

A builder in need can use numbers indeed.
Build It

How homebuilders can build a green home for less

Labor and resource-efficient construction techniques allow you to stay in the black while going green.
Sell It

Are real-estate agent incentives really a homebuilder’s best bet?

Learn the priorities general real-estate agents use when selecting which new-home community to show.
Design It

2008 Nationals: Icon at Playa Vista, 90094

Laing Luxury Homes' Icon at Playa Vista in Playa Vista, Calif. won a gold award at the 2008 National Sales and Marketing Awards.

2008 Nationals: A Production Home Customized to the Nth Degree

Laing Luxury Homes' Seacrest in Newport Coast, Calif. received a gold award at the 2008 National Sales and Marketing Awards.

2008 Nationals: Achieving the Heights of Luxury

LEXAS Companies' Escala in Seattle, Wash. received a gold award at the 2008 National Sales and Marketing Awards.
 

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