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February 2008

Who are these entry-level buyers?

It pays to understand who your first-time buyers are.

Sell It

Why homebuilders should know their customers’ values

Professional Builder columnist John Rymer explains why homebuyers’ values should be at the top of every homebuilder’s sales staff’s list.

What homebuilders can get from PATH’s ‘Residential Structural Design Guide’

PATH breaks down what this guide offers homebuilders interested in housing design and performance.
Sell It

Latino Californians struggle with homeownership, study reveals

The results of a California Building Industry Association and California Homebuilding Foundation study aren’t pretty.

Homebuilder faces organization head on

Beazer Homes tackles disorganized homes by partnering with professional organizer Monica Ricci.

Automation Helps Homebuilders Sell Smart

Homebuilders have the opportunity to streamline and accelerate the sales process with today’s advanced customer relationship management systems.
Run It

Green Building Programs More About Bias than Science, Expert Argues

James L. Bowyer, a professor at the University of Minnesota, is challenging the science – or lack of it – behind many widely used green building programs.

Get Your Green Credentials Here

The U.S. Green Building Council established the Green Building Certification Institute to develop and administer programs aimed at improving green building practices and standards.

Brownfield Activity on the Rise

According to a 2007 study, half of environmental and government professionals are seeing an increased pace of brownfield redevelopment activity.

10 Landmines to avoid in loan documents

Stuart Teicher, general counsel for the Teicher Organization, presents a list of common mistakes in loan documents and how to avoid them.

Number Crunch: February 2008

Did you know that the state of California is facing a $14 billion deficit because of the housing slump? Read on for more facts about the home building industry.
Run It

Down Housing Market Gives Opportunity to Roll Back Residential Impact Fees

The housing slump has a silver lining. Because the market is bad, builders are now in a position of strength to negotiate impact fees with municipalities.

Total Home Audio for non-Geeks

Here’s what homebuilders need to sell homeowners on total home audio.
Run It

How Homebuilders can Attract First-Time Homebuyers

First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into referral machines.
Perspective

Is it time for the home building community to build sustainable houses?

Every one of us faces a choice. Not just builders and architects and product manufacturers, but all Americans. All people. We have to decide if there are enough resources to support our present lifestyle.
Sell It

Who are these entry-level buyers?

We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.
Design It

2007 Best in American Living Awards

Professional Builder and the NAHB Design Committee present the winners of home buildings' most prestigious design contest.
Run It

Homebuilders: Determine emotional quotient – EQ – skills in the interview

Rodney Hall underscores why and how homebuilders should pay attention to a candidate’s EQ
 

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