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August 2006

Clean Sweep?

As Congress debates how to deal with illegal immigrants, home builders split sides

Plans and Projects

Market Entry Magic

Wall Homes is penetrating the move-up market in the Lone-Star state by including brick, limestone, stone, stucco and dormers into its design mix.

Southern Flare on the West Coast

Building estate communities with floor plan designs that cater to the empty nesters and children.

The Complete Home Office

The new room of the house: merchandising and drafting floor plans for optimal layout placement of home offices.
Letter to the Editor

Earth, wind and fire

More On Coastal Building Thanks for featuring my company in the July 2006 issue of Professional Builder in "The Complete Guild to Coastal Building." I love it when a writer interviews you and gets the facts right and your quotes right. My thanks to Marcia Jedd for a good job. I wanted to add some input on the article on backup power systems.
Innovations

Decked Out

Working with landscape architects and clients to build decks for functional multipurpose outdoor spaces.
Windows and Doors

Windows, Doors and Decorative Products

Windows, doors and decorative products for adding those finishing touches.
Innovations

Streamline Your Business

As the white-hot housing market cools, builders can maintain a competitive edge by improving construction quality while controlling costs.

In My Own Words: Pulte Homes Executive

Steve Burch, National Vice President of Strategic Marketing and Jim Petersen, Director of Research & Development for Pulte Homes in Bloomfield Hills, Michigan shares the top five products he would not build without.
Emerging Issues

Acting Out

Actors show southern California home buyers how life would be to live in Centex Homes' Milestone community home.

Clean Sweep?

No one knows exactly how much housing depends on illegal immigrant workers in the construction trades. Home builders are relying more every day on immigrant labor to fill the void left as a whole generation of experienced baby boomers retires from the subcontracting trade companies that actually put the industry together.
Best Practices

Turning Home Buyers Into Partners

Though few home builders see the value in partnering with their customers, those who do have greater customer satisfaction scores and more referral business.

It's Not Expensive Being Green

Builders of moderately priced homes can give buyers environmentally sound features for about the same price.

The Times They Are A-Changin'

The times have changed. It's no longer a seller's market; the buyer is now squarely in the driver's seat.

Home Building's Perfect Storm

We've watched a "perfect storm" brew in the Bush/Gore election fiasco and have seen it recently with Hurricane Katrina — two unusually big messes. But could the term soon apply to home building?

Selling Your Builder

Selling homes by capitalizing on your builder's reputation.

One-Stop Shop

The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities it serves. And if the concept works the way the firm's principals envision, the Carmel, Ind.-based custom home builder could be blazing a new path.

Study Reveals Room for Growth

Owens Corning conducted a housing survey of 1,217 households to find out who intended to purchase a new home in the next 18 months and what kind of home they were interested in buying.
Perspective

Illegal Trades

What would you do tomorrow if the government arrested a third of your workforce today? Could you open the doors? Meet your contract obligations?
 

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