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November 2004


Articles

A Tale of Two Elizabeths

Take a good look at your sales force. Spend some time considering how they affect your firm.

Appliances that Make Homebuyers Say ''Wow!''

Builders who choose appliances on price alone may be overlooking powerful profit opportunities, such as packaging and marketing unique features, upgrades and innovative placement.

Attainable Luxury on the Waterfront

On the prestine beaches of Northern Michigan, one luxury builder addressed sensitive land to tap market demand with turnkey luxury, and fractional mortgages.

Get Surreal!

Contemporary architecture returns to production-built housing, when a GIANT models an entire village in Orange County, Calif., after the shacks of an old mining town.

Housing Policy

As builders, we believe that every American should have the opportunity to live in a decent and affordable home. And although the nation has made great progress, much remains to be done.

Las Vegas is Hissing

That sound you hear is hot air leaking from the glitter capital's housing price balloon; it is not that of a national bubble bursting.

Part Two... Exit Strategy

Most successions have the owner remaining active for a specified period of time.

The New ABCs for HVAC

By taking advantage of the accessible spaces in open-web joists or raised ceilings, HVAC and other utilities can be easier to install and accessible for future repairs and upgrades.

Transactions or Relationships?

Is home building a transaction environment or a relationship business? Talk to a lot of new home buyers and they make clear it's a totally transaction business.
 

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