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December 2001


Articles

'Rock' Stock

Money magazine is a pretty good gauge of the overall climate on Wall Street. So what, according to its December issue, is today’s best stock value? In an article titled “The Rock,” it is none other than the housing industry’s financial partner, Fannie ...

A Maverick Training Program

A group of all-stars known as Top Guns is largely responsible for Pulte Homes’ success in driving its core values to every member of its organization — and beyond to each of its customers.

Brand Building

There are two ways to achieve brand recognition, says Pulte Homes vice president/marketing Jim Lesinski. The fast — and expensive — option is to buy a brand. Throw lots of money at lots of different media and buy consumer awareness.

Builder of the Year: Pulte Homes, Inc.

Up close and personal with every buyer, this housing superpower uses a distinctly long-range customer focus to top $5.1 billion in revenue in 2001.

By Appointment Only

Sales traffic data suggest that high-end home buyers are taking a wait-and-see approach during these days of economic uncertainty.

CAD from APA Now on CD-Rom

Long available in print form, CAD Construction Details has just been released on CD-ROM by APA-The Engineered Wood Association.

CDC Report Says Sprawl Is Sickening, Literally, to Americans

If hearing about sprawl day in and day out makes you sick, you won’t like what the Centers for Disease Control and Prevention says in Creating a Healthy Environment: The Impact of the Built Environment on Public Health

Computers for First-Time Buyers

More and more builders are pre-wiring homes to make computer system upgrades easier for their buyers.

Despite Recession, Housing Still Sound

The projected 10% decline in starts won’t deal the industry a fatal blow

Finding Comfort in the Uncomfortable

Selecting our Builder of the Year is one of the few things we do as a staff that makes each of us squirm.

Home Buyer Stats: Walk-Through Resolution

NRS Corp. asked buyers how long it took their builders to correct all identified walk-through items.

In the Fishbowl

It is said that any publicity is good publicity, but sometimes you really have to wonder.

Install: Vacuum Sewer Systems

Vacuum sanitary sewer systems offer many advantages over traditional gravity systems and pressure systems, including low installation and maintenance costs.

Interviewing 101: Listen for Organizational Fit

'Let me start by explaining our company, our business need in hiring this position and what we would expect you to accomplish. Then you can tell me how closely you fit our criteria.'

Leading During Reinvention

At some point in your business life, as the business’s leader, you stop staring at your competitor and realize it is only the value of your organization’s ideas and their execution that really matters.

One on One With Bill Pulte, Pulte Homes Founder

One on One With Bill Pulte

Perfect Pair

Florida-based Petz Custom Homes’ high-design paired villas aren’t just more duplexes

Study Reveals Certification Superiority of Forest Stewardship Council

Not all certified wood is created — or harvested — equally.

The Gift of Learning

A consultant’s holiday present for builders

Weaving a New Del Webb

Bold and arguably brilliant, Pulte Homes’ $1.7 billion purchase of Del Webb Corp. this year vaulted it to the top spot in the industry in terms of closings.

When Good is Not Good Enough

Builders expect certain levels of defects from good trade contractors.
 

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