Professional Builder

Featured Stories

5 Markets to Watch These five metro areas show signs of a quicker recovery and good long-term growth

Green Live/Work Units Sell Slowly But Surely A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California

Belcher Homes’ Home Page Gets A Critique Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts

Modify your sales follow-up to close homebuyers A list of 2008 dos and don’ts to get the homebuilding sales follow-up right

Homebuilding’s salespeople and their image problem Rick Heaston tells us why salespeople have more to overcome than a bad market

Improve homebuilder brand equity for long-term success Home builders' future success will depend largely on how well they've maintained their brands at the local level

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Industry News

• Custom Builder Lets Clients Add Finishing Touches
  Here’s an interesting idea. RiverStone Custom Homes is an Albuquerque-based home building company that builds semi-custom or custom homes on a client's own property. The company specializes in taking homes to the 90 percent completion level - at which point the homeowners can choose (or decline) to finish up the new home on their own.
• The Model Home Name Game
• Dallas Builders Launch Ad Blitz to Lure Buyers
• Luxury Builder Prices Homes to Move

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