'08 BALA Hall of Fame

Capital Pacific Holdings

Photo courtesy Capital Pacific Holdings

How do you earn a Best in American Living Award Hall of Fame nod as a home builder? Simple. Execute great design and make sure the customer is happy. Of course, neither of those tasks is very easy, but the payoff for Capital Pacific Holding’s ability to deliver on both is a series of Best in American Living Awards.

A devotion to continuous improvement has allowed Capital Pacific Holdings to achieve this success. CEO Hadi Makarechian says the home purchase is “an experience that you’re delivering. We strive to have a smooth process whereby we’re taking all the customer’s needs into account from the beginning into the design, then we’re executing the construction, then we deliver the product to them, and making sure they’re comfortable and don’t have any problems.’

The key to execution, beyond a reliance on customer satisfaction, is a devotion to improving quality, exemplified by the San Diego division’s achievement of National Housing Quality certification.  Scott Coler, division president emphasizes the customer satisfacation, “It is a huge underlying catalyst in our company,” he says.

He then exalts the importance of delivering consistent quality.  “We have to … make sure we get people into quality homes they come to expect through these practice. At the end of the day, we try to combine that with the design elements that the homeowners are looking for. The utility that they’re looking for and the value that needs to go along with it.”