'08 BALA Hall of Fame

Photo courtesy Taylor Morrison

Taylor Morrison has won more Best in American Living Awards — 36 — than any other home builder, and it’s not by accident. The tradition of design, dating back to well before the merger of Taylor Woodrow and Morrison Homes, starts with the desire to work with leading-edge designers and moves to the area of strong executiong.

CEO Sheryl Palmer says, “We’ve been fortunate. Taylor Morrison has always been recognized for cutting-edge design. It’s an opportunity to invent how a house design can be innovative but considerate of the end use. We want to create whole home experiences.”

oday the firm is forging ahead with innovation through its partnership with Disneyland on the Innoventions Dream Home. The idea behind the home is the same philosophy Palmer asserts for Taylor Morrison: to make modern home technology accessible, intuitive and, seamlessly integrated into the environment.

“We felt the Dream Home was so critical to our future,” Palmer says. “We need to be prepared for the next generation of homes ... If [the home] doesn’t facilitiate the end user’s needs, you don’t really have anything.”