Professional Builder

Professional Builder's 2002 Home Remodeling Study: Kitchen Remodeling Report

Professional Remodeler's 2002 Kitchen Remodeling Report

The purpose of this study was to identify kinds of projects consumers are doing, what they are spending and their perception of the remodeling experience. The report is available in Microsoft PowerPoint format.

PR's 2002 Kitchen Remodeling Report
$1,275.00

PURPOSE
The purpose of this study was to identify kinds of projects consumers are doing, what they are spending and their perception of the remodeling experience.

METHODOLOGY
Phase I - Screener
In January 2002, a "Multicard" screening questionnaire was conducted among a nationally representative panel of 40,000 households maintained by National Family Opinion and previously selected to conform to the latest available U.S. Census data for the nine geographical divisions; and within each division by market size, age of head of household, annual household income and household size.

This screening questionnaire identified people who reported they had completed a home remodeling project by a professional contractor in the last 12 months. It also identified people who intend to have a home remodeling project done by a professional contractor in the next 12 months.

Phase II - Follow-up Study
On April 12, 2002 a detailed questionnaire was mailed to 1,500 of these households. A total of 1,163 questionnaires were returned, and of these, 819 were from households that said they had completed or planned to complete a home remodeling project by a professional contractor, yielding a 54.6% rate of response.

TABLE OF CONTENTS

Demographics

Summary of Findings

• Reasons for remodeling
  
• Average market value of home (before & after remodel)
  
• Average square feet of home (before & after remodel)
  
• Where consumers get remodeling ideas
  
• Financing remodeling project
  
• Professional contractors/remodelers
      How they are found
      Important factors
      Types hired
      Services provided
      Satisfaction with remodeling experience
  
• Project types & costs
  
• Kitchen remodeling
      Changes made or planned
      Additions made or planned
      Products Included in remodeling projects
      Eating arrangements