Measure Your Listening Skills Learn how sales professionals can measure if they are really hearing what’s important to home buyers.
Can private equity rescue home builders? As home builders feel the credit squeeze, the search is on for their next source of capital. One solution might be private equity investors.
ICC Code Changes to Impact Housing Design Hundreds of approved code changes will be included in the 2009 version of the International Codes, used to guide construction in all 50 states and Washington, D.C.
The Secrets of Home Sales All-Stars 3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.
Survey Finds Sales Teams Weak on Follow-Ups Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.