Professional Builder relatedArticles 6

J.D. Power Releases 2008 Customer Satisfaction Results
Overall customer satisfaction with home builders improves significantly in 2008, despite daunting economic challenges and surplus inventory levels in the industry.
Green design and construction lead the way to customer delight
Home builders that have embraced green construction will be in the best position to reap the most sales in the new market.
Analysis of results from Professional Builder’s 2008 Green Building Survey
We take a look at the results of this year’s survey and examine trends and changes from last year’s survey.
Ability to Interpret Homebuyer’s Vision is Key to Unique Outdoor Living Spaces
Daniel Andersen talks about his work and the importance of getting inside the customer’s head and heart.
Going Forward, It’s All About Market Share for Homebuilders
While increasing revenues and profits are the gold standard in measuring business success, depressed home sales means that builders need to look at new metrics of performance. In addition to revenue, customer satisfaction and profitability, builders need to pay closer attention to market share.
Need homebuilding management know-how? Tap another industry
How Anderson Homes looked outside homebuilding to boost its software applications.
Why It Pays for Homebuilders to Work With Their Toughest Customers
Homebuilders should address tough customer issues before they turn into PR nightmares.
Know Your Customer’s Critical Path to Buying
Rick Heaston examines home buyers' needs at different points in the sales process. Part 1 of 2.
Use Process Mapping to Control Your VPOs
Efficient and up-to-date systems and software can lessen the blow of variance purchase order costs.
How to Get the Survey Right
Avid Ratings Co. CEO Paul Cardis offers tips for hiring a survey company that uses noninvasive tactics to generate meaningful homebuyer feedback.
Custom-Home Builders: Nip Client Misconceptions in the Bud
Homebuilders can create stronger relationships with their homebuyers by dispelling misconceptions early on and clearly spelling out what they should and should not expect.
Improve homebuilder brand equity for long-term success
Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do to shore up your image.
Homebuilders: Stop Selling Homes on Contingency Contracts
Here are the sales tactics home builders need to move buyers out of those contingent contracts — that often fall out — into binding contracts.
Should homebuilders blog?
Here’s what homebuilders should mull before they blog.
How homebuilders can improve negotiations with home buyers
Close more deals – and build more homes – by defining the salesperson-home buyer negotiation process.

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