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  • Brand Pickell
    Orren Pickell is a remodeler. He's a custom builder. He's a businessman. But perhaps most importantly, he's a brand. Talk to high-end homeowners in Illinois, Michigan or southern Wisconsin and they'll know the name Orren Pickell. Whether it's remodeling or custom homes, the name Orren Pickell carries a meaning beyond what most contractors ever achieve.
  • Stormy Forecast
    While 2007 had its rough moments, 2008 seems to be the year that the housing downturn really hit remodeling. Fundamentally, the remodeling industry follows the trends of homebuilding. While the troughs are not as deep and the peaks not as high, new construction is a good predictor of remodeling activity.
  • Wild and Wonderful Basement Remodel
    A focal point wet bar, distinctive coffered ceilings and safari-themed finishes incorporated into the design for the remodeled basement in this Centennial, Colo. residence provide the family with an adventurous entertaining area.
  • Lead Paint Lowdown
    New lead paint regulations are set to take effect in 2010, and remodelers who work in pre-1978 buildings will face some major changes in the way they remodel some homes and businesses. Professional Remodeler talked to Matt Watkins, an environmental policy analyst with NAHB, about the new rule.
  • Growth Culture
    Without the right people and the right culture, a remodeling company can't expect to have long-term success.
  • The Value of E-Marketing
    Editor's Note: In keeping with the electronic topic of this article, all interviews were conducted via e-mail and all images collected electronically. More remodelers than ever are increasing their online presence and using technology to improve their brand awareness, keep in contact with past clients and reach out to new prospects early on in the buying process.
  • Uncharted Waters
    Maybe your company has saturated the local community. A second location can be a great way to increase business.
  • Corner Office: Larry Judson of K-Designers
    A short-term partnership in a remodeling company ends up becoming one of the largest exterior remodeling companies, K-Designers, in the country.
  • Speculative Remodeling
    Housing and the economy may be hurting but remodelers Diane Menke and Dana Priesing made a succession of shrewd moves in the speculative remodeling business, most recently buying and living in a house they are improving as a business investment.
  • 2008 Market Leaders
    The 2008 Market Leaders list, which identifies the top remodelers in 20 top remodeling markets, was compiled through a combination of research by Professional Remodeler staff and information provided by the listed companies. 
  • Future Focused
    Ben Crawford says it's a footrace to see who can build the first national brand in the remodeling industry. And he plans to get there first. Armed with a background as a former executive at GE, Crawford has quickly built Crawford Renovation into Houston's Market Leader.
  • The Remodeling Market 2018
    Remodeling in 2018 will certainly be different from today. The housing stock will be older, the workforce and customer base will be different and the competition will change. Universal design and green remodeling will be more prevalent.
  • The Next Generation
    Say hello to your customer of 2018. I'll be 42 and in my prime remodeling years by then. It's Generation X brethren and the echo boomers coming up behind us you really have to worry about.
  • The Family Business
    The very first remodeling company was a family business. As long as there's a remodeling industry, there will be family businesses. But as more corporate entities, franchises and large regional firms emerge on the landscape, the question begs to be asked: what is the future of the small, family-run remodeling business?
  • Rx for an Old House
    Remodeler turns a historic Doctor's office space into an open, finely crafted kitchen-family area

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