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Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey. - Nominations Open for NAHB 50+ Housing Awards
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Daniel Andersen talks about his work and the importance of getting inside the customer’s head and heart. - Going Forward, It’s All About Market Share for Homebuilders
While increasing revenues and profits are the gold standard in measuring business success, depressed home sales means that builders need to look at new metrics of performance. In addition to revenue, customer satisfaction and profitability, builders need to pay closer attention to market share. - 100th Verifier Accredited for National Green Building Certification
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Homebuilders should address tough customer issues before they turn into PR nightmares. - Know Your Customer’s Critical Path to Buying
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