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  • When and How to Discuss Price
    The goal of the sales associate is to build the perceived value of the community and to prioritize the customer's needs and wants.
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    Selling homes by capitalizing on your builder's reputation.
  • Acting Out
    Actors show southern California home buyers how life would be to live in Centex Homes' Milestone community home.
  • Breaking Away
    As Rick Pratt sat in an auditorium for his daughter's graduation from Syracuse University in May 2005, strains of pomp and circumstance filling the room with inspiration and hope, he had an epiphany. If he sold his business, Classic Homeworks, which he had spent 20 years growing into one of metropolitan Denver's most successful design/build firms, he wouldn't be giving up on anything.
  • Money Can't Buy You Love
    Add today's market realities to all of your possible marketing alternatives and it's easy to see that you are facing the challenge of your life. And that challenge is all about choosing which strategy is best and then deciding when to use it.
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    For clients who want to enjoy the outdoors, there is a ''better mousetrap'' than the screened porch. It's the outdoor room, a screenless, no-walls, open-air charmer that is surprisingly versatile and functional.
  • Maximizing Referrals
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  • Overcoming with Attitude
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  • To Tour or Not to Tour?
    What better way to showcase your work and market to future clients than to let them visit some of your success stories. Home tours can accomplish that and more.
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  • Value Versus Reduction
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