Nov 27 2007 7:04AM | Permalink | Email this | Comments (0) |
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I just listened to a radio program that I wish every sales person in America could have heard.  I’ll do my best to share with you what it was all about.  It was an interview with Pete Carroll, the football coach at the University of Southern California.  And when it was over, I had to say, “Wow”.

First of all, you have to understand that Pete Carroll was the former coach of the New York Jets.  Yes, the New York Jets of the National Football League.  Anyway, he was asked why he decided to “move back” and start coaching college football.

After hearing a ‘Blah … Ba-blah … Ba-blah” answer, he caught my attention.  He was asked why he thought he could succeed.  And his answer was simple … but at the same time, very profound.

Pete said that it was all about reinventing the game.  Specifically, he said that he wanted to change college football.  He wanted to “do it better than it was ever done before!”  He wanted to recruit … train … and play … in a way that was different … and in a way that would change college football forever. 

“Do it better than it’s ever been done before” is what Pete said.  And he continued by saying, “I knew we’d have to be relentless to reach out goals.  And being relentless wasn’t always enough.  I knew we’d have to be relentless every minute … every day … and every month if we were going to be successful.”  And that’s what got me thinking.

That’s exactly the time I said to myself, “Wow”.   And it’s exactly the time that I thought,  “What would happen if sales managers thought the same thing?”  In other words, what would happen if sales managers said to themselves, “Let’s see if we can “sell’ better than it’s ever been done before?” 

It’s an interesting thought.  And leaves only one question, “What would happen if you thought like Pete?  What would happen if you decided to “sell better than anyone has ever sold?”