Jul 9 2008 10:28AM | Permalink | Email this | Comments (0) |
Blog This! using: Blogger.com | LiveJournal |

I recently had an interesting experience during a discussion with several building material manufacturers. These folks were not competitors so the conversation centered on common issues and opportunities such as how to help builders sell upgrades, how to get builders to buy new products, etc. Suddenly the conversation took a new turn and the manufacturers began talking about how they can help each other in specific markets and with specific builders. Manufacturer “A” told Manufacturer “B” that he would personally introduce him to Builder “X” as he had a very good relationship with the builder.

I thought this was great but they took it a step further in that they decided to work together in two markets, Charlotte and the state of Ohio. They scheduled a conference call for their respective sales teams to discuss a strategy on how they could help each other in these markets and with specific builders. Wow!! Talk about creating synergy and teamwork between independent entities.

Well the jury is still out and I will monitor their activities and report back to you on any results they may achieve.