Mar 25 2008 1:56PM | Permalink | Email this | Comments (0) |
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I have talked with many manufacturers over the past month and have learned that they are scratching hard to find new business to grow their respective market shares without destroying the market. It seems that these manufacturers have successful grown share in the past with the large public builders but that train ride has ended as the public builders are pulling in their horns and are not in a growth mode.

The manufacturers are now looking elsewhere for new business which is now with the smaller, privately-held builder. The only problem is that the manufacturers do not really know the smaller local builder since they have focused all of their efforts on the publics. I am happy to say that my company, Builder Partnerships, is fill that void in that we represent over 75 privately-held builders who will build over 22,000 homes this year. It gives me great pleasure to link up our builder base with our manufacturer associates to begin real dialogue that will lead to a “win-win” situation for the builder and the manufacturer.

I believe that manufacturers have become smarter during this downturn and will definitely want to balance their respective builder portfolios to include large public builders, privately-held builders and custom builders when the market turns. This strategy will provide the manufacturer with a more balanced, long-term approach to the market.