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House Beat

Paul Deffenbaugh
The editor's spot at a Professional Builder offers the best armchair view of the housing industry. In this blog, I hope to take you inside that view, presenting the industry to you in new ways that are fun, surprising, eye-opening, and -- I hope -- refreshing.

Friday, June 29, 2007

Is Green Building a Fad?

Jun 29 2007 3:02PM | Permalink | Email this | Comments (5) |
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This week I attended the NAHB/BALA Design Institute in Seattle. It was a tremendous event with great speakers who really delivered the goods on design ideas and information. I was called upon to speak about design trends. Since I was completely intimidated to address that topic in front of a group of hyper-experienced design professionals, I punted and talked about green building – the most important trend going.

 I presented some top-line results from our 2007 Green Building Survey sponsored by Honeywell,  which we’ll publish in the September issue of the Professional Builder. Of all the questions we asked in our attempt to define what green building is, the most pertinent was this: “Please indicate the extent to which you agree or disagree with this statement: 'Green building is a fad.'” 


The results are in the chart. 67% of builders disagreed with the statement. 40% strongly disagreed. Clearly, the builders we surveyed believe the green trend is real and won’t go away.


Reader Comments


at 8/6/2007 4:46:43 PM, Bruce said:
My energy star builder has failed my expectations. Batted insulation was installed poorly. A person could see OSB from the inside of the home. After all these mistakes were corrected, the blown cellulose ceiling measured only 7 inches this weekend. It was installed a week ago. There were a few areas at 10 inches. The builder will ask the sub to spray 12 inches to get what is advertised as an R-value.

at 8/6/2007 4:48:21 PM, Bruce said:
So much for Green Building practices. Talk is cheap.

at 8/26/2007 6:29:26 PM, Engineer said:
This chart is a prime example on how NOT to show information. The chart is meaningless and make the information all the more difficult to extract. The red line connecting the values suggests there are intermediate values between each answer. There are not: only five answers are possible. IMPROVEMENT: A simple bar chart, with a bar for each answer, would show which answer are the most common. Reference: The Visual Represenation of Information by Edward Tufte.

at 9/21/2007 4:49:45 AM, Builder Bob said:
Your observations in this months PB and this blog are correct. Green will become a fad unless two things happen: Builders can realize a profit from the installation and home owners can realize savings from the investment in the process. Without builders or their sales staff being able to explain it and show real benefits, it won't be driven by demand and unfortunately will just become a niche until, according to Building Scientists, Gas hits $6/gallon

at 2/28/2008 6:10:05 AM, informeddesigner said:
All the comments posted here-to-fore are nothing but rubbish (except the one on data representation). the savings are well documented, the profits are reaching the builder's bottom lines, the demand from home owners is rising, and the real estate industry in many parts of the country is demanding green technology. What one fails to realize with this article and data (and comments), is that the residential sector of construction doesnt necesarily require the most energy. It is commercial office, healthcare, and other institutional facilities that are the biggest drain on our resources, and coincidentally, have the greatest demand for sustainable design. Please do your research before making such asinine comments.

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