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2009 National Sales and Marketing Award: '1' Hotel, Mammoth Lakes, Calif.
A profile of 2009 National Sales and Marketing Gold Award Winner '1' Hotel, Mammoth Lakes, Calif.
By Felicia Oliver, Senior Editor
March 1, 2009
Professional Builder
'1' Hotel, Mammoth Lakes, Calif. / Best On the Boards Ad Campaign
Builder: Playground/Starwood Capital Group, San Francisco
Ad agency: Greenhaus, San Diego (at the time)
On the Board categories are a new addition to the Nationals this year, providing opportunities for proposed by not completed work to get its due and a positive push toward completion.
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Mammoth has always been a nice place to ski but never had the five-star resort quality of Aspen or a Telluride. The goal was to attract people who have been coming to Mammoth, particularly Gen Xers now affluent enough to experience Mammoth at a completely different level.
The ads have sparse copy and stunning visuals. "It's the great outdoors coupled with the new luxury amenity that we're bringing," says Stein. "Plus 1 is the luxury amenities. And the name of the hotel is "1."
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| Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million |
| Bridgeland, Cypress, Texas | Best Master Planned Community of the Year |
| The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year |
| Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design |
| Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000 |
| Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000 |
| Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million |
| The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million |
| Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community |
| Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage |
| 1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads |
| Simonini Builders Corporate Brochure | Best Corporate Brochure |
| MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000 |
| Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad |
| NXT at Windemere by the Lake, Toronto | Best Graphic Continuity |
| Shappell Matchmaker Campaign | Best Internet Marketing Campaign |
| '1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign |
| Additional Gold Award Winners |
| Judges – 2009 National Sales Marketing Award |
© 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.
