2009 National Sales and Marketing Award: Five Lanterns at Pinehills, Plymouth, Mass.

A profile of 2009 National Sales and Marketing Gold Award Winner Five Lanterns at Pinehills, Plymouth, Mass.

By Felicia Oliver, Senior Editor
March 1, 2009
Professional Builder

Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. TIED / Best Interior Merchandising of a Model Priced over $1 million
Builder: The Green Company, Plymouth, Mass..
Architect: Scheurer Architects, Newport Beach, Calif.
Interior designer: Color Design Art, Culver City, Calif.
Merchandising cost per square foot: $46.89
Price of unit: $1,950,000
Square footage of unit: 3,753

Photo credit: Brian Vanden Brink, Rockport, Maine

The East and West coasts each have an architectural and design style that works well for their respective markets. Sometimes the two styles can combine to create something new and exciting.
"We attempted to bring the best of East and West into our design of the interiors and the outdoor living spaces," says Yolanda Landrum, vice president and creative director of Color Design Art, the merchandiser of Five Lanterns Plan 1. It's evident with the front courtyard, back deck and gazebo.
These homes have informal great room configurations, so Landrum took the interiors in a casual direction and anchored it with a rustic scrubbed oak floor on the main level. The color scheme is calming — pumpkin, taupe and cream — creating a great environment in which to enjoy the beauty of its surroundings.
"They keep in mind that we had a New England sensibility," says The Green Company Vice President, Marketing Director Dominique Sampson of CDA, a firm they've worked with many times before. "They totally get it. They understand and visualize the person who will be living in the home."

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Intro: The 2009 National Sales and Marketing Award Gold Winners

Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million

Bridgeland, Cypress, Texas | Best Master Planned Community of the Year

The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year

Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design

Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000

Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000

Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million

The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million

Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community

Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage

1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads

Simonini Builders Corporate Brochure | Best Corporate Brochure

MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000

Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad

NXT at Windemere by the Lake, Toronto | Best Graphic Continuity

Shappell Matchmaker Campaign | Best Internet Marketing Campaign

'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign

Additional Gold Award Winners

Judges – 2009 National Sales Marketing Award