10-Second Tip: Web Sites

Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site.

Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities. A survey by VHT and PropertyPreviews.com showed using video increased the perceived value of the home by nearly 6 percent. Professional photography increased the perceived value by 12 percent. According to VHT, on a $500,000 home, those steps equate to an increase in perceived value of $30,000 and $60,000 respectively. Worth the investment, huh?