Farnsworth Development has truly set itself apart as a company that uses customer service to thrive in a hyper-sensitive market. With about 10,000 homes to its credit, the builder is a mainstay in the Phoenix area, where it has been doing business since 1958. The secret of the company's success is a caring and customer-focused company culture that has developed a unique independence over the decades.

Company founder Ross Farnsworth, who is still active as owner and chairman, saw the potential for retirement housing in the East Valley of Phoenix, and the company hasn't strayed from that target market ever since.

Craig Ahlstrom, president and CEO, says the company built about 250 homes last year and has another 200 slated by the end of 2006. The Farnsworth team is withstanding market downturns with a positive outlook because referrals keep coming in the door.