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Color Selection Tools

Meghan Stromberg, Senior Editor
June 1, 2003
Professional Builder

With a typical custom or semi-custom home, the builder is deeply involved with the customer's selection decisions.

A few recent innovations in choosing interior and exterior paint mean builders can delegate at least one chore to someone else - the buyer. Builders can guide buyers to a color selection tool, like the ones outlined below, which makes picking a full color scheme a breeze, even for a novice.

Company
Tool
Where to Go
What it Does
Benjamin Moore
The Personal Color Viewer
www.benjaminmoore.com
Lets users try out paint colors and schemes on sample photos of interiors and exteriors online, then view, print and save. User-friendly with lots of room options. The Professional Color Viewer is a CD-ROM version ($14.95) targeted to builders to work with clients.
Dutch Boy
Color Cast
www.dutchboy.com
Same idea as Benjamin Moore's online color selector, but it offers tips in design (e.g. how to choose colors for different light conditions) and technique throughout the user-friendly process, a paint calculator and a rebate at the end. Relatively few palette options and low-resolution photos.
Glidden
Color@Home II
Glidden paint retailers
For $5.95, this CD-ROM also lets users upload digital (including Home Depot) photos to paint rooms virtually any color. If buyers prefer actual paint chips, Glidden's over-sized "peel and stick" chips stick and restick on any surface.
Home Depot
Color Solutions Center
All 1,500 Home Depot locations
Brings brands together in one 30-foot display. Includes the BEHR Premium Plus interactive kiosk with virtual rooms and color coordination tips. More than 3,000 paint samples available, making color coordination amongst brands a snap.
Lowe's
Signature Colors Design Center
All Lowe's locations by summer's end
Unites Laura Ashley, Eddie Bauer and other designer brands from Valspar in a 32-foot display with computerized color selection tool and tips from designers.

© 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.

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