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Satisfaction Brings Referals

Paul A. Cardis, President/CEO, NRS Corp.
October 1, 2002
Professional Builder

Satisfied customers work overtime for their builders. When customers are almost completely satisfied with the building process, they give their builder six or more referrals. The consequences for not satisfying (below-average customer satisfaction): no referrals. Bottom line: When you keep current customers happy, you ensure a larger pool of future customers.

© 2008, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.

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