Publication Date:
Wed, 2010-02-10 07:10
Article Image:
 The Ply Gem Windows took kit is geared to help trade professionals guide homeowners through the benefits of the tax credit. |
Cary, N.C., Feb. 8, 2010 – As part of its commitment to energy efficient windows and partnering with its customers to increase their sales, Ply Gem Windows has introduced two easy-to-use tool kits in response to the energy efficiency tax credit under the American Recovery and Reinvestment Act. While one kit provides channel partners with the tools they need to create their own marketing campaign to generate leads, the other aims to help trade professionals close sales and guide homeowners through the qualifications and benefits of the tax credit. Both tool kits are designed to make the tax credit easy to understand by summarizing the numerous qualifying Ply Gem Windows replacement window options, in both the eastern and western markets, and most importantly the benefits of installing energy efficient windows.
“At Ply Gem Windows, we recognize that the federal energy tax credit can be confusing, for both trade professionals and homeowners,” says Chris Pickering, vice president, marketing, Ply Gem Windows. “We offer channel partners a whole campaign of materials and tools that simplify the confusion around what qualifies and what does not for the credit. With our tools, selling qualifying Ply Gem replacement windows is easy on our customers and in turn easy on the homeowner. We aim to provide customers with everything they need to help homeowners claim the tax credit and feel confident in their purchasing decision.”
The trade professional business-building materials include:
- National brand support materials including an energy tax credit microsite and web banners
- Lead generation tools such as customizable post cards and door hangers
- Program tools CD that contains logos, icons, photography, radio scripts, and much more to help increase awareness of the customer’s business and availability of energy efficient window options
- Showroom merchandising and displays
The homeowner materials include easy-to-understand documents such as:
- Product literature to help explain the features and benefits of energy efficient windows
- Map showing regional cost savings realized with upgraded glass package options
- Explanation of items needed to claim the tax credit, all organized in an easy-to-use folder
- Tax envelope to give to accountant
- Care and maintenance materials
- Information on a new 50/50 referral program that rewards homeowners with a $50 gift card for each customer they refer to Ply Gem Windows
To ease the selection process of tax credit qualifying windows and patio doors, Ply Gem offers the most products on the market, in a variety of styles, colors and price points, that meet or exceed tax credit qualifications [1]. Numerous glass package options are available with a U-Factor rating of .30 or lower, and a Solar Heat Gain Coefficient (SHGC) rating of .30 or lower. To help trade professionals and homeowners decipher which windows qualify in all product lines – the Ply Gem Windows Premium, Pro and Contractor Series – both tool kits include an easy-to-understand spec sheet, along with product brochures that spell out all Ply Gem Windows offerings.
To learn more about the tax credit tool kits or to schedule an appointment with a Ply Gem sales representative or preferred contractor, please call 888-9PLYGEM. For more information on Ply Gem Windows and the federal energy tax credit, visit www.plygemwindows.com [2].
About Ply Gem
Ply Gem, headquartered in Cary, N.C., is committed to helping North America’s homebuilders, remodelers, architects, distributors, dealers and retailers do more than build homes. Ply Gem wants to help them build their business. The Company offers an unmatched solution to exterior building product needs with a portfolio that includes leading window, door, siding and accessories, stone veneer, fence and rail brands so there is something for every project. Ply Gem siding brands including Mastic Home Exteriors™, Variform®, NAPCO®, Ply Gem Stone, Kroy®, Cellwood®, Georgia Pacific, DuraBuilt®, Richwood®, Leaf Relief® and Monticello® Columns. Ply Gem Windows manufactures and markets vinyl, vinyl-clad, wood-clad, aluminum-clad, and aluminum window and patio door brands including Ply Gem® Windows, Ply Gem in Canada and Great Lakes® Window. The Company’s brands are sold through short-line and two-step distributors, pro dealers, home improvement dealers and big box retailers. Ply Gem employs more than 4,300 people across North America. Visit www.plygem.com [3] for more information.
