7 tweets that work ... and why
With hundreds of millions of Twitter tweets going out everyday, it’s easy to get lost in the shuffle.
And barely a third of tweets are worth reading, Twitter users told researchers at Carnegie Mellon, Georgia Tech and MIT in a recent research project. Tweets that were about personal details, included Foursquare “check-ins” or featured complaints were especially likely to be disliked.
So here are seven examples of tweets from remodeling companies that hit the key characteristics of successful, readable tweets as identified by the research and leading consultants.
> Is helpful and informative, focusing on a topic potential clients will be interested in
> Delivers positive message while also driving traffic back to the Alure website
> Uses hashtags (#) for frequently searched topics
> Responds to a tweet about the company, making it more likely the other user will mention Gehman again
> Asks a question to engage followers and encourage conversation
> Uses hashtag, promises photos and uses URL shortener to make message easier to re-tweet
> Drives traffic to Pinterest page, but also shows a personality. not just a “corporate”account. PR